Guest Article: The Perfect Unsolicited Application……Does Not Exist!
When you write an unsolicited application, you do not know what the company’s requirements are. You do not know what they need. Nor do you know whether they have the finances to hire you. So essentially you’re aiming in the dark.
There’s no recipe for the perfect unsolicited application, because such a perfect application does not exist. Unsolicited applications are about “being first” in the application-queue and making companies aware of the fact that you exist. Which in turn increases your chances of being invited to a job interview, which in turn increases your prospects of landing a job.
At CA, our statistics show that up to one in ten of all jobs are filled via the so-called ‘ unsolicited applications ‘. So yes, there is a chance of landing a job by applying unsolicited. You have the ability to make the company aware of the needs that they have, which you can solve for them, without them even being aware of it!
But be aware that you initially do not know:
- Who you are writing to (ie your target audience)
- The company culture
- The company’s values (though you can probably Google yourself forward to this slightly)
- Their financial situation (can they even afford to hire you?)
So do not take it personally if you’re met with rejection.
How does one write an unsolicited application?
There are many ways to do so. First though, you need to make sure you answer the all-important five Ws:
- Who are you?
- Why are you writing this application?
- How will you be able to contribute?
- What difference can you make for the company?
- What tasks/problems will you be able to solve for the company?
- When can you come in for an interview/start working?
Your application should be a realistic reflection of your personality.
If need be, you may even want to consider creating three different types of unsolicited applications listed below.
- The super short application (only 5-6 lines) with your CV attached for more information.
- The classic unsolicited application
- The daring application
There are two methods you can use:
1. You focus your application and shape it precisely for the company you want to work for. There is a lot of quality, research and know-how in this type of application. It is customized specifically for a company.
2. You can also choose to create a more broad application, and use the “same” application to send to different companies. Here the focus is more about quantity and being able to get out to more people.
For God’s Sake – FOLLOW UP!
Call up the company once you’ve sent off your unsolicited application. There is much higher hit rate for those who subsequently follow up on sent material.
You can find inspiration of different types of unsolicited applications here.
This article was originally written in Danish, by Sanne Juel, Career Counselor, for CA Karrierepartner og a-kasse for højtuddannede i erhvervslivet. The article has been translated by CBSLife writer, Mihika Deb. To read the original piece and find out more – click here.